I was asked to capture a clean aesthetic product launch video to promote the new Nike NCX at JD Sports. Using a white cove and complimentary soft lighting, I was able to capture the apparel being modelled for comfort and for versatility. I was responsible for lighting, camera work and direction, working closely with the model and stylist to ensure the trainers and apparel looked great on camera.

Camera Assist: Ste Otosio
Edit: Tom Woods