For the launch of Unlike Humans at JD Sports we wanted to create a fashion campaign video with a difference. Working closely with creatives, set design, stylists and gaffers, we created a dull and ordinary environment that helped this apparel stand out. I was the Director & DOP on this project.

Camera & Edit: Dan Atherton
Lighting: Pole Lighting
Creative: Mitchell Severs, Paige Denny, Paul Young