For this campaign we wanted to demonstrate The North Face apparels versatility, drawing on influences from inner city culture as well as the great outdoors. We combined a range of shooting techniques including drones, a robotic arm, and macro videography to bring a new type of energy to an outdoor clothing brand campaign. Working with rapper AntsLive we engaged with the audience by having him address the viewer directly. I was responsible for the camera work and lighting in this video, working closely with the director and camera specialists to bring this concept to life.

Director: Olly Nuttall
Producer: Clare Donaldson
Drone: Jason Bulley
Robo Arm: Light & Distort